It's hard to find because it's hiding somewhere between cliche and moral blindness. But you have to have it. You really have to want something. You have to lust after someone or something in order for people to want to read what you write. It's that simple.
Lust puts us in motion. We have to move to get want we want. We have to move to be interesting.
Lust keeps us focused.
Really, you can only lust after one thing at a time. Multi-tasking is a myth for writers. A writer can "what if" their story to death. What if this, what if that? What if we just stay on point and tell the story? But writers are creative. After all, we're just making this stuff up. So how do we keep the story on track?
Lust takes care of that.
Have you ever videotaped yourself while you're writing? Do you seem consumed with passion when you type? Does your intensity threaten to melt your keyboard?
Or do you look boring? Maybe you are bored. Maybe you're writing the way you do when you you're having sex while watching television over your partner's shoulder.
Maybe you don't really love your story. Maybe you aren't really obsessed with bringing your characters to life. Maybe they aren't really your friends and lovers or enemies.
You could use a little lust in your writing life.
Your story could, too.